The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...

Victor Potrel is Vice President of Platform Partnerships at TheSoul Publishing, a digital studio that creates positive original content. There is nothing new about content that is less than a minute ...

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Duoduo Video, a vertical short video offering from ...

A new startup called Popcorn wants to make work communication more fun and personal by offering a way for users to record short video messages, or “pops,” that can be used for any number of purposes ...

Tubi, the free ad-supported streaming service owned by Fox, has unveiled a new feature designed to set it apart from its rivals, such as Pluto TV and the Roku Channel, as well as put it in closer ...

OpenAI’s new short-form video app, Sora, seems to have all the ingredients of a viral hit. Just hours after the app’s launch on Tuesday, memes created using its AI video-generation technology were ...

Queenie Wong was a senior writer for CNET News, focusing on social media companies including Facebook's parent company Meta, Twitter and TikTok. Before joining CNET, she worked for The Mercury News in ...

Video content is booming, particularly short-form videos on TikTok and YouTube Shorts. These platforms have become an essential part of successful marketing strategy, allowing brands to reach wide ...

Short-form video is no longer just an optional extra. It’s fast becoming a primary way people consume news. That’s pushed many legacy newsrooms to rethink their video strategies and inspired a wave of ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...