As app downloads slow down due to a maturing ecosystem (dropping 20% among the top 15 US pubs, according to a mid-2016 Nomura/SensorTower report), developers are turning to a new success metric: Usage ...

Though engagement rates remain low, the mobile marketplace appears to be recovering from a paralyzing app glut. That’s according to new findings from analytics firm Localytics, which processes around ...

The impetus is Apple’s move to start requiring an opt-in for its proprietary advertising ID, the IDFA, beginning with iOS 14 in September. Without ready access to the IDFA, apps are limited in their ...

SAN FRANCISCO, October 29, 2025--(BUSINESS WIRE)--Leading measurement and analytics company Adjust released today The Finance App Insights Report: 2025 Edition, finding global finance apps entering a ...

App analytics firm Distimo highlighted how the mobile app industry is seeing a number of shifts that are transforming the landscape, with the company warning that the “app store content leaders of ...