Chu said he was most surprised to find that something as minimal as a shared preference for an artist would lead people to perceive that another individual would see the world the same way as they do.

According to a new study by Dr. Yonat Zwebner of Reichman University’s Arison School of Business and her colleagues, when someone says that they have “no preference,” it has an effect on the ...

We are often attracted to others with whom we share an interest, but that attraction may be based on an erroneous belief that such shared interests reflect a deeper and more fundamental similarity—we ...