Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

Two years ago, Media.net started helping publishers move their header bidding partners to a speedier server-to-server configuration, which has since attracted publishers like The Atlantic, Forbes, The ...

You see them all over the Web: little snippets of information that are buried in a page, and change each time you visit. Or even more mysterious, bits of information about you: your machine name and ...

Since Google Plus and a few other cutting-edge websites now render entirely on the client, let's review why server-side rendering is desirable at all. Server-side rendering means when the browser ...

Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content and structure. The rendering process then converts this code ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Your web analytics platform is one of the most crucial tools ...

Faster webpage loading times play a big part in user experience and SEO, with page load speed a key determining factor for Google’s algorithm. A front-end web developer must decide the best way to ...

With so much progress made virtualizing servers, many observers say it’s time to turn our attention to the desktop. But is it better to use client-side or server-side hypervisors? Hypervisors have, at ...