“What’s in a name?” Shakespeare once famously mused. Clearly, The Bard crafted that quotable query before Harley-Davidson's time. Over the years, those five syllables have grown into a loaded term, ...

Serial 1, the electric bicycle brand spun off from Harley-Davidson’s own internal e-bike development, has just unveiled its new SWITCH/MTN electric mountain bike. The announcement comes just a few ...

Serial 1 Cycle Company spun out of Harley-Davidson as an independent e-bike brand, but it still benefits from a partnership with the long-running motorcycle maker. I tested two of Serial 1's initial ...

Serial 1, the in-house electric bicycle company originally started by motorcycle maker Harley-Davidson in 2020, has been purchased by Florida-based mobility specialist LEV Manufacturing.

Serial 1, Harley-Davidson's standalone independent electric bicycle company, has been operating for over two years now. For their elegant appearance and high-quality construction, the first generation ...

When Harley-Davidson spun off its electric bicycle division into Serial 1 and then released several models of urban e-bikes bearing the “/CTY” suffix, the company was dropping a fairly heavy hint that ...

is transportation editor with 10+ years of experience who covers EVs, public transportation, and aviation. His work has appeared in The New York Daily News and City & State. Serial 1, the e-bike ...