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In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool? Sentiment analysis is the kind of tool a marketer dreams about. By gauging the ...

Suppose you have a collection of e-mail messages from users of your product or service. You don't have time to read every message so you want to programmatically determine if the tone of each message ...

Have you ever wondered how businesses sift through mountains of customer feedback to uncover what truly matters? Imagine receiving hundreds, if not thousands, of product reviews, emails, or survey ...

Google developed its Cloud Natural Language API to give customers a language analyzer that could, the internet giant claimed, "reveal the structure and meaning of your text." Part of this gauges ...

TechRadar Pro created this content as part of a paid partnership with Decodo. The content of this article is entirely independent and solely reflects the editorial opinion of TechRadar Pro. Marketing ...

Many SEOs believe that the sentiment of a web page can influence whether Google ranks a page. If all the pages ranked in the search engine results pages (SERPs) have a positive sentiment, they believe ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Sentiment analysis, also known as opinion mining, has been a part of the technological ...

Previous academic literature has constrained sentiment analysis to relationships with equity returns without reference to underlying fundamentals. Changes in sentiment in eight key emotional ...