If your app is going to be a success, then you need to hold the user’s interest over time, and notifications are an important way to keep your audience engaged. By presenting the user with a timely, ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

Compelling copywriting takes many forms and infuses many channels. It turbocharges advertising, social media, landing page calls-to-action and email subject lines. But push notifications have their ...

iPhone apps are scooping up your data via push notifications, according to a new report. Credit: Getty Images Push notifications are being exploited to invasively collect user data once again, ...

Azure Notification Hubs can deliver notifications to any device from any platform anywhere, without your having to manage all aspects of the messaging stack. Push notifications are an important part ...

I’ll probably be turning them off, but at least they’ll be an option. I’ll probably be turning them off, but at least they’ll be an option. is a senior reporter covering technology, gaming, and more.