Forbes contributors publish independent expert analyses and insights. Alison Escalante M.D. covers neurodiversity, pediatrics and parenting. In our never-ending search for happiness, researchers have ...

In a now-famous experiment published in the Journal of Consumer Research, Baba Shiv and Alexander Fedorikhin asked students to choose between chocolate cake or a healthy fruit salad. Prior to that, ...

Finding self-control can be a struggle for many. Here’s how to fight impulsive decision-making and live by your true values. Self-control can feel like an uphill battle. Whether it’s resisting the ...

Neuroticism may moderate the relationship between certain personality traits and self-control, and the interaction effects appear to differ by the type of self-control, according to a study published ...

People who can delay gratification and master their impulses thrive in life. And experts say that you can learn skills to rein in bad habits. By Christina Caron We tend to respect and even idolize ...

These are comments I might get when people learn about my lifestyle. I’m one of those annoying people who eat lots of fruits and vegetables, exercise five times a week, save a portion of their salary, ...

This module is about self-control and how it is crucial to achieving your goals. This is the first of two videos in the module. After each video, there will be a short quiz. You’ll have to get most of ...

Out-of-control behavior by CEOs and other powerful people constantly makes headlines -- so much so that some might consider impulsivity a pathway to power. New research finds that having self-control ...

A scientific squabble over how to define self-control draws from an unlikely source: A story from Greek mythology. Sailing home to Ithaca after the Trojan War, Odysseus longed to hear the Sirens’ ...