Business 2 Community

How to Build an Effective Market Segmentation Strategy to Target Customers

An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...
Forbes

Value-Based Segmentation Vs. Balanced Portfolio Strategy: What Should CMOs Focus On?

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. For today's chief marketing officers, transforming daily ...
Business Wire

Analyzing Customer Behavior and Enhancing Profitability with the Help of a Market Segmentation Strategy - A Report by Infiniti Research

LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.
Business Wire

5 Essential Criteria for Developing a Target Market Segmentation Strategy - An Infiniti Research Case Study on the Healthy Drinks Segment

LONDON--(BUSINESS WIRE)--A world-renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their latest study on the target market segmentation strategy for a ...
B2B Marketing Magazine

Market Segmentation as a Strategy for B2B Marketing

Companies and organizations buy products and services to support production of their goods and services, indirectly or directly. Selling goods and services to these companies requires you to have ...