The URL Inspection tool in Google Search Console isn’t just a checkbox for SEO professionals. It’s a direct line into how Google actually sees your page. It shows ...

Is Google about to change online search forever by replacing its classic web search with AI Mode? Credit: Smith Collection/Gado/Getty Images Move over, Google Search. AI Mode is here, and it isn't ...

Google updated its JavaScript SEO best practices document with a new section on how to set the canonial URL when using JavaScript. Google wrote, "The best way to set the canonical URL is to use HTML, ...

Google's search was once so ubiquitous that the verb "to google" is now synonymous with "look it up." Yet it's now more than ever that Google's hegemony is in question. Studies have suggested that ...

A week ago, Google disabled the ability to see 100 results per page by using a URL parameter in the Google Search URL bar. Since that change, rank-checking tools have become an absolute mess, and even ...

Google Ads seems to be testing URL inclusions and exclusions for Search campaigns. This will allow you to control which URLs your ads can show for, or not come up for your search campaigns. This was ...