Whether you’re shopping, doing research, or just looking to settle a debate with friends, Google is often the first place we turn to for answers. But with billions of results at our fingertips, ...

Use Google like a pro with these shortcuts that will zero in on the search results you want.

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Google supports over a dozen search operators. A search ...

Make it easier for your users to find you. Discover how query expansion and query scoping can help with this in-depth article. The right search query is a Goldilocks-style effort: Not too specific ...

The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google. This is a difficult question to answer, and in today’s article, I will provide ...

From learning the history of search to distinguishing entities vs. keywords, truly understand what entities are so you can achieve more targeted search traffic. There is a lot of confusion about how ...

Google's search engine has become so pervasive, it's almost impossible to remember a time when you couldn't find the answer to nearly any question just by googling it. It's become such common ...

Businesses can glean a great deal of information from a ranked list of queries, but it is important not to rush to judgment. When starting with a new client, I first request a spreadsheet of query ...

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. If there’s something in this world I absolutely love, it’s ...