A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

Responsive search ad testing is quite different from expanded text ads. These 3 experiments can help optimize your PPC campaigns. Responsive search ads (RSA) testing can be daunting yet rewarding.

TikTok is testing displaying links to Google search results from its own internal search results page. Radu Oncescu spotted this and posted a screenshot of this on X, which we embedded below. What it ...

As OpenAI enters the search engine market with ChatGPT Search, Google is ramping up its AI efforts to maintain its search engine dominance. The latest move? A real-time, conversational, ...

The top 7 AI search engines for 2025 are ranked. This year they're offering opportunities for more traffic to websites. AI-powered search engines have made significant strides in the past year with ...

More Google users might be getting an unprompted taste of Google's AI-assisted Search capabilities, with the company quietly expanding its Search Generative Experience (SGE) to non-test users. SGE ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...

OpenAI has a strategic lead by making publisher agreements and releasing SearchGPT to a small group of users.

When online search engines first appeared, they seemed miraculous. Now, though? It is a truth near-universally acknowledged that search is in the dumps, corroded by spam and ads. Big players like ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads lowers the active visitors lists to 100 for ...