Feed-only Performance Max setups allow advertisers to constrain automation and concentrate performance on product-level ...

Google Ads launched four new tools to help improve first-party data use and better measure app performance – especially in the face of evolving privacy standards and complex user journeys. Driving the ...

Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately. Google Ads is experimenting with a quicker way for new ...

AI Max for Search is globally available in beta. One-click experiments are built into campaign creation. Text guidelines are planned for fall and will apply to AI Max and Performance Max. Google’s AI ...

Jason Chun is a CNET writer covering a range of topics in tech, home, wellness, finance and streaming services. He is passionate about language and technology, and has been an avid writer/reader of ...