Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization ...

With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, ...

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

SEO will never go extinct, but it is entering a new evolutionary phase. As generative AI search engines reshape how people discover information, the definition of SEO needs to include optimizing for ...

How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the user’s intent. Results pages are making place for short, rich and ...

Search is changing. Have you noticed how search engines now serve ready-made answers in their search results? You don’t even have to click through to a website—Google has found everything for you.

The debate on SEO‘s changing practice and its transition to AI has heated up recently on podcasts, blogs, news sites, and social spaces around the web. While the discussion is focused on what we ...

On January 22, 2026, Google introduced a major update to its core product with the rollout of Personal Intelligence inside AI ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

A Search Engine Optimizer is responsible for improving website visibility through keyword research, content optimization, and technical enhancements. The SEO field offers various roles, including SEO ...