Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new ...

Businesses are scrambling to be cited in AI-generated answers on Google, Perplexity and ChatGPT. A new crop of nascent search engine optimization startups wants to help them stand out.

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

How marketers can use answer engine optimization (AEO) to gain visibility in zero-click searches and adapt to evolving SERP behavior.

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using ...

In today's fiercely competitive landscape of cross-border e-commerce, how can foreign trade companies secure a favorable ...

Traditional SEO isn’t enough anymore. Explore how LLM search optimization is reshaping digital marketing and transforming how brands reach customers.

Search-engine optimization now feels dated. Generative-engine optimization is all about trying to trick AI chatbots, writes John Herrman.

The company's enhanced CMS includes capabilities for Generative Engine Optimization (GEO), which, according to Optimizely, helps structure content to be more effectively discovered by AI search tools.

AI upstarts were supposed to lay siege to Google’s search-engine dominance. So far, the defense is winning. Google’s ubiquitous search tool has proven surprisingly resilient to competition ...