Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Every year, Search Engine Land is delighted to celebrate the best of search marketing by rewarding the agencies, in-house teams, and individuals worldwide for delivering exceptional results. Today, ...

Artificial Intelligence - Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which ...

The world of search engines changes so fast, right? Especially with all the new AI stuff popping up. It feels like you need ...

Search Engine Land turns 19 today. Nineteen years. Almost two decades of analyzing, explaining, questioning, challenging, obsessing over, and occasionally shaking our heads at whatever Google and the ...

Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land. And consumers are looking ...