Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer ...

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.

Search engines, social media, e-commerce, and mobile games all make money by selling advertising. But making ads work in AI search might not be so straightforward. Perplexity, for instance, reportedly ...

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If you’ve been enjoying the lack of advertising in Google’s new “AI Mode”, which replaces conventional web searches with a ChatGPT-style conversational interface, then I have bad news. Users are ...

OpenAI appears to be gearing up to introduce ads in ChatGPT, presumably for users who don't pay to access the chatbot. Engineer Tibor Blaho recently found references to upcoming ad functionality in ...