Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

For the first time, ads are appearing directly within Google’s AI Overviews on desktop search, marking a major expansion of monetization within generative search experiences. Driving the news. The ...

Google claims AI Overviews generate the same ad revenue as traditional search results. The company is expanding AI Overview advertising globally. To succeed, advertisers must adapt to changing user ...