If you’re Aaron Sorkin, who wrote the screenplay for David Fincher’s upcoming “The Social Network,” or Diablo Cody, who wrote Jason Reitman’s next movie, “Young Adult,” you can’t be very happy with ...

Here’s an unexpected bonus to close out our (now) four-part series on AdWords Scripts. If you are still having trouble seeing the practical value in scripts, this post just may sway you. Frederick ...

In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...