Cost-Shifting: Another Strategy for Reducing Discovery Expenses

Courts are increasingly receptive to well-founded and factually supported arguments in favor of shifting the cost of ...
Food Dive

Fueling sales with precision sampling: Experiential marketing as a measurable performance channel

Struggling with sampling ROI? Discover how precision targeting and measurable activations are transforming CPG growth strategies.
Science Daily

NASA’s Perseverance just found new evidence that Mars could have been habitable

Jezero Crater’s rocks reveal three stages of water activity, shifting from hostile acidic fluids to more life-friendly ...
MediaPost

That's it. President on Back-To-School Marketing and Sampling 10 Million Snacks

Katie Eshuys shares how That's it. leverages its ambassador program for authentic UGC, balances DTC and retail strategies, and uses campus partnerships to boost awareness and trial among parents and ...
mlive on MSN

Michigan steps-up hunt for microplastic pollution in state waters

New statewide sampling effort was launched in May. Meanwhile, lawmakers are considering testing requirements for drinking ...
Devdiscourse

IAEA Leads Fifth Seawater Sampling Mission Near Fukushima for Safety Checks

The IAEA launched these additional transparency measures in October 2023, expanding its oversight role with direct ...
KPCNews

Soil sampling program available for Hoosier farmers

The Indiana State (ISDA) and partners throughout the state have worked with the Gulf Hypoxia Program (GHP) to develop a ...