In marketing, the ability to understand your audience’s behavior and test new things is imperative. It’s great to come up with new creative, but it’s not always a good idea to blast it to your entire ...

Most entrepreneurs don’t email their list often enough. They are afraid of annoying people, so they don’t spend the time and effort required and simply don’t hit send. This is madness. John Ainsworth ...

Businesses have many platforms at their disposal to send messages to the masses, but email marketing remains one of the most crucial. Emails are a reliable, affordable and efficient way to reach ...