Salesforce today unveiled new AI-powered account-based marketing (ABM) capabilities within Salesforce Digital 360 designed to help sales teams scale their campaigns. Einstein Key Accounts ...

Salesforce’s new artificial intelligence product is billed as a labor replacer, meant to answer questions and tackle tasks previously fielded by customer service reps. But the San Francisco tech giant ...

Actively AI has raised $45 million to scale up its AI sales agents, which can automate a chunk of the work reps typically do manually.

What's the most important thing you need to have a successful Account-Based Marketing (ABM) strategy? Well, you need to identify the right buyers, of course. As Mrs Beaton used to advise in her ...

In order to activate and use multiple currencies in Salesforce, first, your organization must make a request to Salesforce to add additional currency options to your company's Salesforce deployment.

Selma Mouloudj faced layoffs at Meta and a sales startup before landing a job at Salesforce. She navigated the competitive market in between by attending networking events and using LinkedIn. Mouloudj ...

CRM giant Salesforce has appointed Initiative, part of Interpublic’s Mediabrands, as its new media agency effective August 1. The company spent an estimated $45 million on measured media last year, ...

Salesforce has announced two new ABM innovations within Salesforce Digital 360, which will help companies identify accounts with buying signals and optimise their ABM campaigns. The first innovation, ...