Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. If you’re anything like me, your phone rings all day with ...
I recently started a service business and find it difficult to connect with the customer. What is the best way to get my foot in the door? Many articles have been written on “cold calling,” some in ...
The cold call is dead, at least for smartphones. But the phone conversation itself hasn’t lost its value; only the path to it has changed. Apple and Google have now both introduced technology that ...
Believe it or not, cold calling can be an exciting part of your job. Throughout my career, on my way to the C-Suite, I was asked more than once to turn around sales teams I might lovingly call the Bad ...
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Cold Calling Techniques
Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...
“Our conversations aren’t just about selling software. We’re asking, ‘How do you run your business? Where are the inefficiencies? Where can AI and automation make you more competitive?’” says Bryan ...
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