Founders often rush into online, wholesale, or retail without understanding where their customers are looking for them. Yet, success happens only when you stay focused on what you uniquely contribute.

In today's fast-paced retail landscape, businesses must meet their customers wherever they shop, whether online, in-store or through third-party marketplaces. This is the core of multichannel selling, ...

Oracle will continue to rely heavily on partners for sales to midmarket customers. But the emphasis will be on working with resellers that provide integration services and other "specializations" as ...

As part of CRN’s Top 100 Executives Of 2024 list, we highlight 25 sales executives leading the channel charge. With technologies such as AI and security becoming top priorities for many businesses, it ...

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Former President of Exabeam will scale sales organization and go-to-market worldwide for leading AI Security providerSEATTLE--(BUSINESS WIRE)--Protect AI, the leader in AI security, today announced ...