Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...

Businesses analyze SWOT -- strengths, weaknesses, opportunities and threats -- for strategic planning. Performing a SWOT analysis of your own business helps you better understand your business and ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...