Development of a successful marketing strategy is an important step for any small business. It enables the company to move beyond word-of-mouth referrals and use marketing tactics to drive new ...

As any successful business owner knows, within each challenge awaits a hidden opportunity. Using a SWOT analysis is one of the best ways to identify underlying problems in a business and unearth those ...

SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a well-established means of thinking critically about a business, its resources, and its environment. Doing an analysis of this ...

One of the most basic lessons you learn in first year business school is the SWOT analysis—strengths, weaknesses, opportunities, and threats. And it's a great framework to apply to your business to ...

These two types of analysis are both valuable techniques that can be used in tandem to help your company increase visibility, better support strategy, and reach company goals. Illustration: Lisa ...

As Northwest proceeds through the planning stage of its next strategic plan, Excellence: The Northwest Way, it is hosting ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...