Today, it is more vital than ever for companies to be able to reach their target audiences where they are. Email and social media have long been staples of customer engagement strategies, but the ...

Which video conferencing platform is right for your business? We've gathered details about 10 leading services. Microsoft's contention is its own customers and partners want an easy way to add these ...

Even though mobile apps make big headlines, texting is far more widely used. One SMS (Short Message Service) firm, Clickatell, believes the technology offers a robust way for companies to communicate ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

Opinions expressed by Entrepreneur contributors are their own. You need customers’ attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response ...