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SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020. We’ve already covered how SMS marketing is making a comeback, as more B2C and ...

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

CTIA-The Wireless Association, estimates that 187.7 billion text messages were being sent each month, as of 2010. Whether you call it text messaging or short message service (SMS), marketing to people ...

The U.S. short message service (SMS) marketing industry is on the rise, expected to reach an impressive $37.45 billion by 2031. If you're not yet using SMS marketing, this might be your cue to start.

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

A new report makes the case for SMS text marketing on mobile phones: Texting has become pervasive, and generates response rates two to ten times higher than Internet display ads, it says. That's ...

What’s next for digital marketing? That’s a pretty common question at any given marketing industry conference. With the continued evolution of the internet, it seems marketers are always on the ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

Trillions of text messages are sent and received via SMS-enabled devices every day, but have you ever stopped to ask, “What is SMS, exactly?” One of the oldest forms of mobile messaging, SMS messages ...