In an age where true attention has become one of the scarcest commodities in customer engagement, the decades-old SMS channel continues to command exceptionally high open rates and high perceived ...

In the digital age, text messaging has become the preferred method of communication for many. That's in no small part due to the ease with which a text can be sent. However, ease of use aside, ...

Few other communication tools have as much reach as SMS. While we might only sporadically check emails and instant messages ...

The use of SMS marketing has been steadily growing, but what role would it play in generating sales during the holiday shopping season? That’s the question ecommerce brands were asking themselves.

These days, sending a text message is the preferred mode of communication by most people. Not only is it the more discreet and polite option — it gives the recipient complete control over when to ...

Daniel writes guides on how to use the internet, explainers on how modern technology works, and the occasional smartwatch or e-reader review. He especially likes deep diving into niche topics that ...

What does “Sent as SMS via server” mean? This “Sent as SMS via server” message primarily pops up on Android smartphones when the person you are about to text is no longer connected to RCS. RCS ...

The B2B marketing landscape is shifting rapidly, especially in down markets where marketers face growing pressure to find efficiencies, deliver higher engagement and accelerate pipeline velocity.