Clients often ask for a forecast to estimate their ROI with this type of marketing investment. Agencies are caught between building a realistic business case and explaining that they’re all scenarios, ...
Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend.
54% of consumers find a website through natural search (source: Forrester) 31% click through to the websites in the first position of natural search (source:MOZ) 95% of clicks to a website occur on ...
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