Eeshita Grover of Cisco shares her thoughts on leveraging content through analytics, SEO, metadata and content governance. Eeshita Grover, director of marketing for Cisco, cares deeply about content.

Metadata remains a cornerstone of digital marketing in 2026, shaping how pages appear in search results and social media ...

Search engine optimization, or SEO, is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by search engines ...

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This ...

If your blog or product landing page is using GitHub Pages, it can now be optimized for SEO. By adding a simple {% seo %} to your site, GitHub will automatically add SEO metadata to each page. It even ...