The way we market, sell and deliver SEO services has undoubtedly changed. Google’s algorithm updates have made content marketing and social media the core of a strong organic search strategy. So while ...

Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.

Unlike much of SEO, good GEO is a holistic pursuit. It’s not about links and ranks—it’s about storytelling and building a compelling narrative about your brand across every part of the internet. It’s ...

SEO is a fantastic way for brands to achieve their goals, but it can be tricky considering the amount of time and effort that’s usually required. Creating and maintaining a strong SEO strategy can ...

An AEO strategy does not replace SEO, but rather complements it and extends it to new search and content consumption ...

I recently put forward the concept that we should rename SEO to “ Subject Experience Optimization,” and I want to explain why I think all marketers should be on board with this. Google has made a lot ...

I am what might be called a veteran search engine optimizer. I have many years of experience speaking at multiple SEO events (conferences, webinars, training and so forth). I often get involved in ...

I wish I had a nickel for every person who has come to me and said, “I paid someone X (always 4+ figures) number of dollars to do optimization for my site, but I really can’t see any change.” Or, “I ...