After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

Customer service is undergoing its most dramatic transformation since automatic call distribution prompted the beginning of call centers in the 70s. For decades there wasn’t much change despite ...

Customer experience is at the heart of digital revolution, SAP executives told South African users attending the Saphila 2019 Conference underway at Sun City, North West Province South Africa. Going ...

Here's a look at how the cloud leaders stack up, the hybrid market, and the SaaS players that run your company as well as their latest strategic moves. Read now SAP said it will simplify its contracts ...

The expert team at Freeform Dynamics offer news and views on the latest hot topics, and pragmatic advice based on real-world experience and meaningful research studies. When I worked for JD Edwards, ...

Industry leaders team up to help customers connect data across their organizations, find powerful insights and deliver intelligent services with AI Shantanu Narayen, CEO, Adobe (left), Satya Nadella, ...

Our first look at Gartner’s Magic Quadrant for CRM Customer Engagement Centers (CEM) showed a market littered with obsolete business applications. However, the three vendors in the Leader’s Quadrant - ...