A new PCAOB spotlight report provides staff observations regarding the potential positive impact of performing a root cause analysis on the quality of audits performed by PCAOB-registered public ...

At some point, your PPC performance will take a nose-dive. Once you’ve managed PPC campaigns long enough, you will likely navigate numerous crises. Pinpointing the source of a specific issue can be ...

You’ve heard of probable cause. You’ve found the root causes of problems. But what is plausible cause, and why should we care? After all, plausible cause isn’t even an entry in my favorite dictionary ...