Roblox sees its Game Fund as a way to support impressive, visually exciting games that mostly don’t look or even work like what the platform is known for.

But Roblox’s announcement shows how companies can adapt code-writing capabilities to create their own generative AI products aimed at people who may not be experienced coders.

Roblox is known for its blocky, relatively unsophisticated character models and game graphics, but the style hasn’t dampened the company’s explosive growth. Still, Roblox is working to make ...