Roblox used its appearance at CES 2026 to outline how it plans to further expand advertising on its platform, unveiling a new ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences. Roblox unveiled a new immersive video advertising format ...

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Roblox has tapped PubMatic to power its new video ads business set to go live later this year. The partnership will enable programmatic media buying of Roblox video ad inventory as the platform looks ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

One of the things that Roblox has to do constantly to keep player retention is to update its features so that things can run smoothly and players get new ways to manage their content. For some, this ...

I log into Roblox, and after clicking into the details of a game on the storefront, the first thing I see is a banner ad across the top of the page. It reads, “Do you like burgers? Yes! No.” Oddly ...

Roblox is a massive app — as of September 2023, Roblox says it has more than 65 million daily active users — and it’s becoming an increasingly interesting platform to watch amid growing competition ...