In the Post article, Levine and Stephanie Nguyen, former chief technologist at the FTC, warn that loyalty programs have ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Credit card points are often considered the best type of points for an award traveler to have. Banks offer customers several ...

Since first appearing in the early-1980s, casino loyalty programs have transformed the gambling experience by offering players a variety of perks that extend well beyond the gaming floor. Today, ...

Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

WASHINGTON — Airline rewards programs are popular among frequent flyers but now, several of them are being scrutinized by the federal government. The U.S. Department of Transportation wants to make ...

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It seems that no matter where a person shops these days, the retail clerk will ask for an e-mail address and offer a rewards card to keep them coming back. The vast majority of loyalty programs are ...

When you shop at certain stores, you're often given the option of signing up for a rewards program. Now, a program called ...

Airline rewards programs are popular among frequent flyers. But now, several of them are being scrutinized by the federal government. The U.S. Department of Transportation wants to make sure they’re ...