Keyword research is the foundation of search engine optimization, and without it, you cannot expect to create sustainable and repeatable visibility. Today, SEO is a much wider discipline than in the ...

This is a preview. Log in through your library . Abstract Firms use different attribution strategies such as last-click or first-click attribution to assign conversion credits to search keywords that ...

South Korean discount chain Homeplus said Thursday that it has carried out various marketing efforts by setting “Return” as the keyword that best describes its corporate activities in the first half. ...