Amazon has created what it claims is the world’s first smart holiday window, "Alexa in a Pear Tree," delivering an interactive experience conveyed through motion, sound and lighting effects, according ...

The Pittsburgh Downtown Partnership is adding a twist to holiday window displays with a contest this season. “As a retail store, your window displays are one of the most important marketing tools you ...

Lazarus department store was a Columbus institution for nearly 175 years before being absorbed by Macy’s in 2005. Ironically, many Columbus and central Ohio residents associated Lazarus with the ...

Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...