Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

The purpose of this paper is to explore these two methods in more detail, in particular how they work in practice, the purpose of each, when their use is appropriate and what they can offer dental ...

Newly published research from the University of Cincinnati College of Medicine highlights student-led work in medical education and examines how ...

“I feel like for Pres Party as a whole, we can talk about things for ages” (Tae, 21.59, Episode 4). The Preservative Party is a group of 14- to 24-year-olds, established 12 years ago by Leeds City ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

“We are committed to a balanced gender distribution and value a variety of backgrounds and experiences among our employees.” Yukun Liu is an assistant professor at the School of Management, Zhejiang ...

NICE public health guidance is informed by a variety of types of evidence (Lomas et al. 2005) (see section 1.5). This chapter describes some of the types of evidence reviews that the Centre for Public ...

The examples and conclusions from The Innovator’s Method are drawn primarily from a sample of companies that were either among the world’s leaders in innovation premium or generated a significant ...