If you've ever seen a James Bond-style action film, you know the basic story line. An evil genius is planning world domination, from his secret lair, high in the mountains, deep under the ocean or ...

What is the defining property of addiction? We dust off a several-decades-long debate about the relative importance of two forms of reinforcement—positive reinforcement, subjectively linked to ...

The theories pertaining to successful supervision have evolved since the turn of 20th century. Industrial companies originally believed workers were lazy and needed to be coerced into performing ...

Positive reinforcement is a technique we intuitively make use of on daily basis. We usually don’t give it much thought, nor label it as a behavioral strategy. Encouragement from our loved ones (and ...

When it came to figuring out the basis for motivation, one of the field's earliest psychologists had it right. B.F. Skinner wasn’t the first psychologist to study the effect of rewards on behavior.