The following is a collection of thoughts and analysis from several vendor representatives. While the sources shall remain anonymous, we felt that their collective views were a fair representation and ...

When it comes to how many integrators are allowed to bid on a project, often the phrase “less is more” is apropos. “If you have too many on your bid list [more than six], the integrators will say, ‘I ...

Ah, the RFP: an acronym so well-known in email marketing that it barely needs an introduction. To be sure, we're talking about a request for proposal—the document that marketers write and distribute ...

Selecting the right agency partner for your firm’s website redesign project is one of the most crucial steps in the entire process. It’s not an overstatement to say that success hinges on it. And ...

An RFP (request for proposal) is an age-old exchange between a brand and a creative agency, for seemingly good reasons. Theoretically, it’s a simple process: A brand sends out an RFP to a variety of ...