Warner Bros. Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist ...

Affiliate Disclosure Statement: If you make a purchase using the links included, we may earn a share of the revenue from our affiliate partners. Max — formerly known as HBO Max — is bigger and better ...

The world of TV entertainment feels particularly volatile right now, with the Writers Guild of America strike casting doubt about when late-night shows can return to production, and raising questions ...

According to the company, the problem with HBO Max was the HBO part. There is an important lesson here, which is that your brand is not what you call your streaming service. Your brand is the way your ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Max Eddy Max Eddy is a writer who has covered privacy and security—including ...