Kids, adults with kids, and kid-adults living in Paramus, New Jersey, are being treated to something special this holiday season: the first Toys “R” Us store to open since the 70-year-old corporation ...

Toys “R” Us is ramping up its U.S. presence just in time for the 2025 holiday shopping season, announcing the opening of eight flagship stores and 20 seasonal holiday shops nationwide. The map and ...

Toys R Us is officially back from the dead. After closing all its US locations in the summer of 2018, the toy retailer was resurrected by Tru Kids Inc. earlier this year. The company has partnered ...

The new Babies R Us flagship store at American Dream mall in East Rutherford, N.J. will open to the public at 11 a.m. Wednesday, July 19. The new owners of the Babies R Us brand today unveiled the ...

No matter your age, you can be a Toys “R” Us kid again, beginning this weekend if all goes as planned. The nostalgic toy store will open its only U.S. brick and mortar store at American Dream, the ...

Toys R Us is still trying to make a comeback following the chain's seeming demise five years ago – this time by opening its second brick-and-mortar location in the largest mall in the U.S. The toy ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. This article is more than 6 years old. The new Toys R Us ...

Geoffrey the Giraffe is moving into American Dream. And he’s not just bringing toys. The Toys “R” Us mascot will be the namesake for Geoffrey’s Cafe and ice cream parlor and will be represented in a ...