In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is ...

R is an open-source programming language and environment with powerful and extensive features for data analysis, data visualization, and statistical computing. Although R first appeared in the 1990s, ...

Today’s marketers get bombarded with new martech tools almost weekly, if not daily — at least I do. And if other marketers are in the same boat that I am, they face a constant flood of calls from ...

Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project, data collection ...

Do you want to improve your R skills? Here are my favorite R language resources for users at any level. [This story is part of Computerworld’s “Beginner’s guide to R.” You’ll find links to the whole ...

You might not have ever heard of the programming language R but, if you’re doing data analysis, it might be just the language you need. And this particular book on R is one that is likely to teach you ...

For those who might be wondering, the programming language was created by Ross Ihaka and Robert Gentleman in 1993. Furthermore, note that most of the R libraries are written using R, but for others, C ...