I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means “Google is ...

Getting your Trinity Audio player ready... Got meaning? Michael Steger wants to know. Steger, a Colorado State University psychology professor, studies meaning, how people find it in their lives and ...

Google’s exact match keyword targeting used to mean one thing: the keyword had to match exactly whatever query the searcher used. Then close variants came into the mix, and that definition has ...