Over the last several weeks, Apple has been using its iOS apps to send a wave of push notifications to users. Just today, Apple is sending a push notification to Apple Music users informing them that ...

The difference between a smart mobile marketing strategy and a mediocre one is the goal. If you’re looking for downloads, you’re in the wrong group. If, however, your mind is set on acquiring loyal ...

Despite licensing the proprietary ActiveSync Exchange Server protocol from Microsoft for use with the iPhone, Apple is building its own Push Notification Server for messaging services in both the ...

Facebook’s filtered News Feed was never very good at real-time news. So today Facebook released Notify, an app for reading customizable breaking news, info, and entertainment push notifications right ...

Push notifications are one of the most popular customer engagement channels for brands to reach and retain users. From increasing brand loyalty to reducing cart abandonment, marketers can use highly ...

Compelling copywriting takes many forms and infuses many channels. It turbocharges advertising, social media, landing page calls-to-action and email subject lines. But push notifications have their ...

When it was revealed that foreign governments were demanding push notification data from Apple and Google, it was suspected that the US government was doing the same. This has now been confirmed, one ...

I’m deeming this year the year of the push notification solely because of the disaster that was Hawaii’s accidental ballistic missile alert. On this week’s Why’d You Push That Button, Kaitlyn Tiffany ...

Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s ...

Some Gmail complaints are perennial: Google won’t let me recover my account password, or a hacker has changed my two-factor authentication options. Now it seems you can add push notifications that ...

Aurora Mobile Limited, a prominent customer engagement and marketing technology provider in China, has announced that its push notification solution, JPush, now supports the push messaging channels of ...

Google’s Chrome version 80 will begin blocking website push notifications. While Chrome will allow users to opt-in to the push blocking, some sites will be automatically enrolled into the blocking ...