MLive

Pure Michigan has ‘Gift of Travel’ ideas for the adventure-lover on your holiday list

Dog sledding through a snow-covered Michigan forest on a blue-sky day. Hitting the links with friends for a sunset round on an award-winning course. Hiking a new trail in the morning, then renting ...
Traverse City Record-Eagle

'Pure Michigan' turns 20: State to move on trends in familiarity, tradition and 'now-stalgia'

ACME — As the iconic “Pure Michigan” marketing strategy enters its third decade, the state’s tourism leaders say there are no plans to take their foot off the gas of Michigan’s signature promotional ...
MLive

Pure Michigan generated $2.5B in visitor spending last year, inspiring 1.5M trips

LANSING, MI -- The beauty shots of Michigan’s lakes, sand dunes, and bustling downtowns inspired more than 1.5 million vacations last year, according to a new Pure Michigan report. The 2025 report ...
Lansing State Journal

Shiels: Pure Michigan’s people are the state’s most welcoming ambassadors

More than 500 of the state’s tourism and hospitality leaders, industry partners, meeting planners, economic development professionals and travel industry types gathered at the Pure Michigan Governor’s ...