The Reynolds School of Journalism is proud to introduce its first fully online degree, a Master of Arts in Strategic Public Relations and Advertising, is set to begin in spring 2026. Designed to cater ...

Through the student-led Public Relations Council of Alabama/Public Relations Student Society of America at UAB chapter, they put their classroom learning into real-world practice. The PRCA/PRSSA at ...

Public relations Photography: Jennifer Alsabrook-Turner students at the University of Alabama at Birmingham have won two national awards from the Public Relations Student Society of America for their ...

Ever wonder what happens before a celebrity, organization, or public figure releases a message to the public? Or how iconic brands connect with certain groups of people? The short answer is that they ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...