As the mobile industry continues to rapidly evolve, it should be no surprise that mobile advertising has gained steam alongside it. Marketers realize that if they want to reach their audience, they ...

Much like in the U.S., programmatic video advertising continues to pick up steam in Canada as well. Just over one-in-five (20.8%) Canadian agencies expect to spend the “majority” (over 60%) of their ...

It’s that time of year again -- when I make predictions for what’s coming down the pike in digital video advertising in the coming year. What’s in store for 2014? 1.60% of all digital video ads will ...

REDWOOD CITY, Calif., April 10, 2024 (GLOBE NEWSWIRE) -- PubMatic (PUBM) (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced ...

Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, ...